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Brand Corbyn: Jeremy Corbyn Labour Party Leader

Jeremy Corbyn – what a rise to the top!

My goodness! Wasn’t the Labour leadership race one to watch? With Jeremy Corbyn storming to a landslide victory, it certainly was one for the history books. Ever since his name was associated with the Labour leadership, he has been surrounded by controversy – not just his opinions, but even the whole voting process to boot.

How to define your brand personality

Do you ever think of your brand as having a personality? Possibly not, but it does whether you realise it or not.

What is brand personality? It’s all the emotions, characteristics and experiences associated with a company, how people feel and act when they come into contact with your brand. It’s the expectations they have about your business.

Talking Brands: James Bond 007 photo

The brand’s Bond…. James Bond

Corporate social responsibility has long been part of companies’ cultures. The idea that businesses can help society, the environment, those less fortunate than themselves in some way tends to occur in some way, shape or form in the majority of businesses.

What Price a Brand? : money close-up; two stacks of pounds on a five pound note

What price a brand?

Corporate social responsibility has long been part of companies’ cultures. The idea that businesses can help society, the environment, those less fortunate than themselves in some way tends to occur in some way, shape or form in the majority of businesses.

How Your Brand Can Help Others: Image of someone placing recyclable plastic into a recycle bin

How doing good can do good for your brand

Corporate social responsibility has long been part of companies’ cultures. The idea that businesses can help society, the environment, those less fortunate than themselves in some way tends to occur in some way, shape or form in the majority of businesses.

When niche might not necessarily be ‘niche to have’

For a while, niche marketing has been the way to go for businesses. There are many advantages to adopting a niche strategy: being able to really carve out a small segment of the market that you can call your own, brand loyalty (especially if you are the only company that does what you do), less competition and being able to build your brand by being known for such a specific offering.

There’s a new kid in town – how to ensure you remain top dog

Picture this scenario: your brand is doing pretty well for itself. It’s fairly well-known, you’re making traction in the market, and established yourself as one of the leaders in your industry.

But wait! Who’s this making waves in the market? It’s a competitor who could really make a dent in your business! It looks as though they could be pretty good. But not only that, they’re throwing down the gauntlet and challenging you by making consumers question their decision to use you.

Marmite brands – you either love them or hate them!

There are some brands that you absolutely love (for me it’s Apple) and others that you have to deal with as a necessary evil.

As a consumer you generally have the choice about who you spend your money with, and those brands that you are loyal to tend to be the ones which recognise your custom, go the extra mile, and engage with you in a meaningful way.

6 ways in which podcasting can help build your brand

I love listening to podcasts, and download my favourite ones each week to keep up to date with what’s going on in the branding, marketing and business worlds.

I also like taking part in them, appearing as a guest on podcasts run by key figures both inside and outside of my industry (Click here (NBP111) to listen to my recent appearance on Chris Ducker’s podcast). I’m in the process of setting up my own podcast at the moment too as it’s a great way to build your own personal brand.

Putting your brand under the Periscope

You may have heard a few people talking about using Periscope – what is it, and is it something that you should be using as part of your marketing strategy?

Periscope is a video streaming platform owned by Twitter, which means that you can transmit a live recording of yourself to your Periscope and Twitter followers (as it’s linked to your Twitter profile). People watching you can comment and ask questions, and you can answer and interact with them while you are broadcasting.

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