Karen Hardie Brand Strategist

I am, quite simply, a brandaholic.

I have over 13 years’ branding and marketing experience working with a number of high profile brands (BMW, Nike, Coca-Cola, Panasonic to name a few). I’ve worked in a variety of different sectors – from FMCGs and Telecoms to Financials and Automotive – and across a number of disciplines, from Promotional and Shopper Marketing to Direct Marketing and Digital.

My entrepreneurial journey began in 2011, when I decided to bring my ‘big brand’ experience to those businesses that have the hunger to make a real change, but need extra guidance on how to create a strategy which will help them to make that next leap.

It truly bothered me that the only companies that could afford good quality branding and marketing support were big corporates.

I’m here to push those companies with drive and passion on to the next stage of their journey by creating a strategy suited specifically for them to give the differentiation that they need to stand out from the crowd and increase their sales.

I’ve won a number of awards since setting up on my own, including a recent win as Small Business Woman of the Year at the Kent Women in Business Awards 2014 and runner up in the Professional Services Business of the year category at the KITA awards.


I’m passionate about encouraging every business in the UK to have branding and marketing integrated within their business strategy. As far as I’m concerned, it’s ESSENTIAL to be in with any chance of succeeding as it underpins every aspect of a business’ operation; we all know how tough the entrepreneurial world is and how many fail before they’ve even got off the ground. There are no ifs or buts about it. My aim is to demonstrate how much of an effect branding can make, and how much more money a business can bring in as a result.

I understand how easy it can be to fall out of love and lose that drive and determination which was there at the beginning…
I can get that back for you!

My step-by-step process will take you on a journey which will turn how you think about your company on its head, give you back that sense of direction, and re-energise your love for Monday mornings.

Discovery

Get under the skin of who you are

Strategy

Sort the wheat from the chaff!

Identity

Logos, straplines, colours etc - the exciting bit!

Planning

Start having meaningful conversations with your customers

Implementation

Get your message out there

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